Advertising

Target on the Best Channels, to the Ideal Audience, at the Perfect Time

Our experienced team of marketers helps you formulate marketing and advertising programs that target the right top of funnel prospects, create foundational brand awareness and build a pipeline for successful lead generation. Work with us to ensure that your advertising program nails it.

DOWNLOAD 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Informa Expert Spotlight

  • Shelli Winter Vice President, Marketing & Creative, Informa Engage

    Shelli combines her expertise in business, marketing and creative to deliver effective marketing solutions. She is responsible for branding, user experience and marketing creative for client campaigns, events and product marketing.

  • Joanne Kropp VP of Customer Data Solutions & Market Leader

    Joann Kropp is an integrated marketer, a direct marketing and client- experience professional with deep industry b2b experience, and a proven corporate leadership driver.  She is a driver of results with a keen focus on company growth and ROI.

  • Jacquie Niemiec SVP Marketing, Infrastructure Intelligence

    With a focus on content marketing and program development, Jacquie helps customers leverage new marketing technology and solutions to meet their business goals.

  • Jane Cooper Marketing Director, Infrastructure Intelligence

    Jane directs content marketing initiatives for the Infrastructure group and helps inform our marketing partners on content strategy, development, distribution, and measurement in today’s complex buyer landscape.

Advertising Solutions

Account Based Marketing

Target key accounts and accelerate conversion.

Audience Extension

Target persona audiences in the channels they frequent.

Direct Marketing

Put data to use and deliver to the right inbox.

Native

Draw in qualified prospects with in-line native content.

Newsletters

Build awareness for your brand, products and solutions.

Print

Have real time insight into creative, campaign and targeting performance.

Programmatic

Have real time insight into creative, campaign and targeting performance.

Display & Rich Media

Be in front of manufacturing professionals in channels they trust.

Account Based Marketing

Target key accounts and accelerate conversion.  Yes, please.

Custom Research

Gain valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Also use custom research as lead generator or to guide your content marketing strategy.

SOCIAL INTELLIGENCE

Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.

State of the Market

Develop thought leadership and drive leads with this market-facing research report. Comprehensive market research is coupled with analysis from a subject-matter expert around an industry hot-button issue producing a robust 20+ report. Use this insight for smart decision-making and to provide your customer & prospects with industry expertise.

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