Content Marketing

Drive Engagement and Build Relationships with Quality-Crafted Content Programs

When your content marketing program is cohesive, relevant, and supremely well-designed, the impact is powerful. Our content, marketing, and digital experts know your industry; we craft custom programs that drive engagement and deliver on time and to goal.

DOWNLOAD 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Informa Expert Spotlight

  • Shelli Winter Vice President, Marketing & Creative, Informa Engage

    Shelli combines her expertise in business, marketing and creative to deliver effective marketing solutions. She is responsible for branding, user experience and marketing creative for client campaigns, events and product marketing.

  • Jake Browne Program Manager

    Jake Browne is a Sr. Program Manager for Informa Engage and oversees delivery of custom content and integrated campaigns for Infrastructure’s Manufacturing and Power and Buildings Groups.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Joanne Kropp VP of Customer Data Solutions & Market Leader

    Joann Kropp is an integrated marketer, a direct marketing and client- experience professional with deep industry b2b experience, and a proven corporate leadership driver.  She is a driver of results with a keen focus on company growth and ROI.

Content Marketing Solutions

Content Creation

Benefit from content expertise, creative talent and marketing savvy to create and deliver content marketing assets that resonate with your target audience and drives content marketing success across a variety of channels.

ContentStream

Support your multi-channel content marketing strategy with high-performing content from our trusted brands.  ContentStream makes it easy to syndicate topic based content into your website, newsletters and social channels.

CONTENT ENGAGEMENT CENTER

Transform your strongest assets into a lead-generating digital hub where users can self-educate. Drive quality leads by encouraging users to engage in a time and place that is convenient for them, allowing them to spend more time with your content.

EBOOKS & WHITE PAPERS

Engage digital audiences while helping them solve problems and uncover opportunities around industry topics.  Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.

INFOGRAPHICS

Infographics motivate due to their highly visual and easy to digest format that enables busy professionals to quickly translate data into insights. Draw a wider viewing audience into key information that might otherwise be buried in long-form content and benefit from their ease of social sharing.

STORYSCAPES

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience and bring your content to life across all devices. Blend high-quality content, compelling imagery and interactive elements into an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

WEBINARS

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.

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