Trusted Insights for the $1B+ Electrical Systems Market

Leveraging high-quality content to drive brand awareness, build marketing pipeline and generate leads for marketers wanting to connect with electrical professionals who design, construct, operate and maintain electrical systems.

EC&M Audience

Job Function

Top Industries Served

0 M

monthly page views

0 %

are engineering professionals or management

0 K

qualified print subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Mike Eby Senior Director of Content

    Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.

  • Doug Chandler Staff Writer, Buildings Electrical Brands

    Doug delivers needed context to help manufacturers, distributors, contractors and technicians understand the industry wide changes as they come.

  • Ellen Parson Content Director, EC&M

    Ellen provides a multi-channel content experience for electrical audiences, engaging them with trusted, technical content in digital, print and social channels.

  • Mike Hellmann Managing Director, Informa Buildings

    With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers.  He partners with marketers to develop on-point marketing programs that drive success and meet goals.

Stay up-to-date on the latest marketing trends.

Sales

Account Executive – West
Dave Kathe
630.841.8804
david.kathe@informa.com

Media Sales Specialist
Mark Crews
727.267.8020
mark.c.crews@informa.com

Managing Director
John DiPaola
440.331.6099
john.dipaola@informa.com

Editorial

Senior Director of the Content
Dave Blanchard
dave.blanchard@informa.com

Contributing Editor
Adrienne Selko
adrienne.selko@informa.com

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