xElectrical Wholesaling - Informa Buildings

Analysis, Trends and Insights for the $100B Electrical Marketplace

Creating product awareness, powerful branding and generating leads for marketers by using high-quality content and data to engage electrical distribution and wholesale decision makers.

Electrical Wholesaling

Job Function

Business Class

0 %

Are Managers and Above

0 K

Monthly Page Views

0 K

Qualified Magazine Subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads.
Engaged Sales Leads
Engaged Sales Leads
Drive a faster sales cycle.

Increase your sales with our help—through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Website and newsletter dedicated to electrical industry economic indicators and engaging an audience of executives of electrical product manufacturing companies, independent electrical manufacturers reps and electrical distributors.

Building Insights

Expert Spotlight

  • Mike Eby Senior Director of Content

    Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.

  • Jim Lucy Content Director, Electrical Wholesaling & Electrical Marketing

    Jim delivers insights and analysis focused on topics impacting the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics.

  • Mike Hellmann Managing Director, Informa Buildings

    With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers.  He partners with marketers to develop on-point marketing programs that drive success and meet goals.

Sponsorship Opportunities

Unique Sponsorship Opportunities provide marketers opportunities for branding, awareness, thought leadership and demand generation for marketers wanting to engage with electrical distribution and wholesale decision makers.

Stay up-to-date on the latest marketing trends by signing up for the Illumination Newsletter.

Sales

West
Jim Carahalios
303-697-1701
james.carahalios@informa.com

East
David Sevin
401-246-1903
david.sevin@informa.com

Midwest | South
Jay Thompson
913-967-7543
jay.thompson@informa.com

Account Manager
Eric Hughey
913-967-7347
eric.hughey@informa.com

Managing Director
Mike Hellmann
978-289-0098
mike.hellmann@informa.com

Editorial

Senior Director of Content
Mike Eby
mike.eby@informa.com

Chief Editor
Jim Lucy
jim.lucy@informa.com

Senior Staff Writer
Doug Chandler
doug.chandler@informa.com

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