Shaping the Future of Mechanical and Building Automation Systems

Leveraging high-quality content to drive brand awareness, build marketing pipeline and generate leads for marketers wanting to connect with mechanical engineers and contractors who are designing, specifying, operating and maintaining systems with HVAC applications.

HPAC Engineering Audience

Primary Business

Primary Mechanical System Engineering Function

0 %

Involved in the Design, Operation, or Purchase of Mechanical and Building Systems

0 %

Engineering Professionals and Management

0 K

Monthly Page Views

Solving Marketers Biggest Challenges

Awareness & Product Launch
Awareness & Product Launch
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Building Insights

Expert Spotlight

  • Rob McManamy Regional Account Manager

    Sliding seamlessly into the Executive Editor role is award-winning industry veteran Rob McManamy, who most recently served as founding editor of BuiltWorlds Media LLC, a Chicago-based blog and events company focused on ‘smart’ innovation and inter-disciplinary collaboration in the built space.

  • Jennifer Ray Marketing Manager Infrastructure Intelligence

    Jennifer directs the creative branding initiatives for the Infrastructure Group and creates the marketing collateral needed for sales, events, advertisers and the marketing site in today’s complex buyer landscape.

  • Mike Hellmann Managing Director, Informa Buildings

    With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers.  He partners with marketers to develop on-point marketing programs that drive success and meet goals.

Sponsorship Opportunities

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Stay up-to-date on the latest marketing trends.

Sales

Southeast, CA & TX
Randy Jeter
512-263-7280
randle.jeter@informa.com

East
Brian Sack
732-629-1949
brian.sack@informa.com

North Central
Brett Ryden
312-840-8461
brett.ryden@informa.com

Key Accounts
John Ehlen
612-669-7582
john.ehlen@informa.com

Account Manager
Eric Hughey
913-967-7347
eric.hughey@informa.com

Account Manager
Zane White
941-376-3026
zane.c.white@informa.com

Managing Director
Mike Hellmann
978-289-0098
mike.hellmann@informa.com

Editorial

Senior Director of Content
Mike Eby
mike.eby@informa.com

Content Director
Rob McManamy
rob.mcmanamy@informa.com

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