Insights and Trends for Navigating the $59B Rental Market

Connecting marketers with decision makers responsible for rental centers, retail stores and dealerships through high-quality content focused on the latest equipment and business strategies.

Rental Equipment Register Audience

Primary Business Activity

Primary Market

0 %

Are Managers and Above

0 K

Monthly Page Views

0 %

Average Newsletter Open Rate

Solving Marketers Biggest Challenges

Launch and Awareness
Launch and Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.


Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.


Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns


Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Building Insights

Expert Spotlight

  • Michael Roth Editor-in-Chief, Rental Equipment Register

    Michael is an equipment rental industry veteran and delivers insights to rental businesses and the manufacturers that supply them.

  • James Carahalios Associate Publisher, Rental Equipment Register

    James has been consulting with B2B marketing partners for over 43 years, advising them on strategies for connecting with electrical, utility and construction rental equipment professionals.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with decision makers responsible for rental centers, retail stores, and dealerships.

Stay up-to-date on the latest marketing trends by signing up for the Illumination Newsletter.


Associate Publisher / West
Jim Carahalios

Associate Publisher / East
David Sevin

Managing Director
Mike Hellmann


Editor In Chief
Michael Roth

Managing Editor
Steve Averett

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